This Is Holding Your Business Back
It’s sad, but true.
Read Time: About 3 Mins.
So I’m currently writing this while waiting for a session to start at #InBound2017. For those unfamiliar, InBound is a marketing conference that is run by the people at Hubspot. This isn’t a blog post about what I learned at InBound because it’s only day one, but I have learned a lot. This blog post is about taking the things that you learn at a conference, an online class, a workshop, a book, or from your nosy neighbor from across the street, and doing something with it.
Reasons Why You Don’t Use The Things You’ve Learned
This is an big one and I hear it all the time. “There is no time.” It’s a real factor especially if you’re the one running everything in your business. Make time for it. Hack your way to it. If you need to schedule time for it, then literally schedule it in your calendar that way it’s a priority on it.
This is another big one. If you’re like most of my subscribers then every dollar counts. There is no room for wasteful spending so that probably means you have little to no room experimenting. I empathize with you on this. As a freelancer every dollar I make counts, but you have to be willing to sacrifice some money and time to experiment with new techniques. It might cost a little money to find out what could 10x your revenue stream.
Fear of Failure
This one makes no sense to me because you started a business, but I understand sometimes any loss can seem huge. It’s ok to take an L. You could lose 9 times out of 10, but that one win could 10x your business. Here’s a crazy stat, 9 out of 10 Facebook ad campaigns fail. YUP! 9 out of 10. So if you’ve run 8 campaigns and none of them turned out right, that’s ok because when you find one that works you scale the crap out of it. This is the same concept. It’s ok to fail, it’s ok to take an L, it’s your L, own it!
What You Could Gain
A lot. KNAW-LEDGE for one
Tai Lopez jokes aside, there is a lot of knowledge you can learn from trying new things. The main one is whether or not this new thing could work for your business. You’re probably thinking, I don’t care to know. The problem with that is, it could take you to the next level.
A New Skill
Let’s say one of the things you tried actually worked for your business. WOO-HOO! PARTY TIME! It’s also time to capitalize on your new skill.
I listened to a speaker talk about how he got into Facebook Ads. He’s a former engineer who started a business with his brother renting out high-end coffee machines. He used Facebook ads to get leads and generate business. He essentially became an expert in Facebook Ads for his business and then he started doing it for other businesses when they asked who was doing his Facebook Ads.
This could be your next move which leads me to #3
A New Revenue Source
Remember how you said money is the reason you couldn’t start experimenting? Well guess what! You take that new skill and if possible, charge other people to do it for them. This is how I got into web design. My background is in marketing, but I learned to build WordPress sites.
The other option is getting paid to teach people your new skill. I’ve given lessons on video editing before and as long as you know what you’re doing and provide some value, you’re good to go.
Taking Your Business To The Next Step
Yup, this could happen. You find out this works for your business, you’re killing the game with your new skill, heck you’re even making some side money by doing said skill for others or teaching it. BUT the biggest thing is your business is getting to the next level. Whether that’s making more money, freeing up time, or being able to hire an assistant or something. Your business can go to the next step if you’re willing to experiment.
Put In The Work
I’m going back to my day job with a wealth of information that I will organize and distribute to the people who could get some value out of it. It’s going to be either really cool or not happen at all, but the point of it all is to put some of these things into practice and improve our marketing and communication efforts. Take what you learn and put it into practice. If you don’t then the conference or classes or seminars are a HUGE waste of time.
I don’t do comments anymore.
I find it to be a waste of time to leave comments open. If you want to talk about this please hit me up on twitter. @ramoncreates.